HBO EXTRAS App

I was responsible for the creative direction of the new HBO promotional application, HBO EXTRAS, for iOS and Android platforms for Latin America, Brazil, and Caribbean. I led a team of designers to create an updated look, incorporating the latest app design trends, and the new HBO style guide elements.

TO ACCESS THE PROTOTYPE, CLICK ON THE HBO EXTRAS APP ICON BELOW.
BUSINESS OBJECTIVE

The business objective was to gain more subscribers and grow revenue as part of the brand.​​​​​​​
APP REQUIREMENTS

The brand wanted to display a lot of full screen images, full screen videos, and an overall more modern look and feel. 

HBO App - Old Design

HBO EXTRAS App - New Design

Home - Feature movies and series of the month, displayed full screen (Left)/ Menu - All the sections of the App (Right)

HBO App - Old Design

HBO EXTRAS App - New Design

Shows List - Emphasizing featured content of the month (Left)/ Schedule - Full channel schedule with the option to set up alarms (Right).

HBO App - Old Design

HBO EXTRAS App - New Design

Program Content  - Show schedule allows users to set up alarms for their favorite programs (Left)/ Video full screen mode (Right).

HBO App - Old Design

HBO EXTRAS App - New Design

Program Content - Video section (Left)/ Program information and synopsis (Right).
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